Shoedesigner Jerelyn exactly remembers the first time she fell in love with a pair of shoes, As a three years old she couldn’t keep her eyes off of the colourful pumps worn by her aunt. Nevertheless she didn’t choose to become a shoe designer herself until after love took her to Italy.
Love wasn’t all that Jerelyn found in Italy: she did a lot of research on the art of shoe making and Italian craftmanship which sparked her passion for footwear. It took her to attend Arsutoria in Milan, where she studied pattern making and footwear design. At Arsutoria she learnt all about lasts, shoe pattern cutting, leather and all other aspects that determine a pair of quality shoes.
Dare to be different
Jerelyn believes in the idea of being original and different. In her opinion every woman is distinctive and should be free to decide what to wear. Instead of following trends, be a trend!
With the women in her life in mind, Jerelyn has created a shoe for every mood. She has dedicated her collection to these independent women, who gave her the tools and the inspiration and to which Jerelyn dedicates her most beautitful designs.