The foundation stone of Latvian shoe brand SAZ was laid at primary school where Sanita Avotina and Inga Sabovica first met. They soon recognised each other as their soulmate, which eventually resulted in a shared interest in nature, architecture, fashion and…shoes!
From soul mates to sole mates
Sanita went to design school to study fashion design, while Inga opted for communications. Their mutual interest in fashion design had already been food for thought about creating a fashion brand of their own, but it still took several years before they realised that they would have to stick to their no. 1 passion and create a shoe brand. At that point they were not only soul mates but sole mates as well.
SAZ was founded in 2014 in Riga. Sanita is responsible for designing and Inga is in charge of collection finishing details. Together they take care of marketing and brand development strategies.
Dreaming of Latvian nature
SAZ debuted with the seasonal SS15 collection, which can be recognized by the curvy signature heel inspired by the beautiful Latvian nature. The heels are produced using wood remnants; wonderfully revealed by their curves. The shape of these heels appeared to Sanita in her dreams! The uppers are made of the best quality leather combined with printed canvas. All shoes are handmade in Latvia.
SAZ is all about playful, quirky but still feminine looking footwear that strikes the perfect balance between design and impeccable craftsmanship.
Photo 1 – Sanita Avotina (l) and Inga Sabovica (r)
Photo 2 – ‘Rouge Daggers’
Photo 4 – ‘Wildthing Marilyns’