Two Che? Touché? Tooche!
Latvian brand Tooche (pronounced as touché) was established in 2015 by Michelle Shehurina and Yuris Shvans. With this new brand, Michelle – who started her career as a footwear designer at Woolings – has chosen her own way.
The name Tooche refers to Yuris’ and Michelle’s surnames ( two che’s (she’s) – SHehurina and SHvans) as well as the French verb ‘toucher’ (to touch). It’s also a wink to Michelle’s favourite musical intrument, the cello, that she’s playing since she was young.
The Tooche collection consists of three different styles that can be produced in many beautiful colours and combination of materials. The main ingredient consists of an upper made of a high quality Australian wool, completed with lightweight synthetic soles and leather details. The most distinctive style is the woolen sandal, which is (unlike what you’d expect) very comfortable during hot summerdays. Wool is a unique material that can absorb almost one-third of its own weight in water and still not feeling moist. Real good characteristic for a summer shoe, we’d say!
All Tooche styles are handmade in Latvia, by Michelle’s and Yuris’ own team. Customizing your personal pair is one of their services but to make it a little easier, SHOEdesignmakers has already made a very beautiful selection for you.
Photo 1: One of the combinations available
Photo 2: Artjam
Photo 3: Colourful Tooche footwear
Photo 4: Yuris and Michelle